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Home Staging: Selling the Dream

What is Home Staging?

Home Staging is a marketing tool used to prepare a home for sale in order to sell it quickly for top dollar. This is done through the process of pre-packing (also known as "decluttering"), neutralizing, and accessorizing. This all helps to bring a home to its fullest potential and appeal to a wide variety of potential buyers. Step It Up! Staging uses a  number of effective and creative staging techniques to fulfill our 3 goals of staging:          

1. To make the home appear larger (square footage sells!) 

2. Present the home as clean and well-maintained (move-in ready), and finally: 

3. "Selling the dream" to buyers of living a life of luxury in their new home. This is done by creating design "memory points" throughout the home so that they can picture themselves living in the home. Remember-you're not just selling a home, you're selling a lifestyle!

When these goals are met, you will be well on your way to not only selling your house quickly, but for more than the asking price, which is the ultimate goal of home staging.

Staging Stats

  • Staged homes spend 90% less time on the market than unstaged homes (Real Estate Staging Association).

  • For 77% of buyers, it is easier for them to visualize a staged property as their future home (National Assoc. of Realtors).

  • Almost half (48%) of buyers’ agents believe staged homes increases the dollar value buyers are willing to offer by up to twenty percent!(National Assoc.of Realtors).

So what are you waiting for? Let Step It Up! Staging help you get your house sold for top dollar!

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